Sorrento Luxury, Avanguardie Group and Motor Nautica Falco
An Alliance of Excellence Is Born Between Sorrento Luxury, Avanguardie Group, and Motor Nautica Falco: A New Horizon for Italian Luxury Blending Sea, Emotion, and Innovation
Sorrento, July 2025 – The elegance of la dolce vita meets nautical excellence in an ambitious and visionary project that charts a new course in the world of Italian luxury lifestyle.
Sorrento Luxury, an icon of tailor-made hospitality born in the enchanting setting of the Amalfi Coast, proudly announces a prestigious commercial partnership with Avanguardie Group, the exclusive official dealer for Sessa Marine in Lazio, Campania, Sardinia, Marche, and Abruzzo. Avanguardie Group is renowned for the sale of high-end yachts and the global promotion of Made in Italy excellence in the nautical world.
This collaboration extends to the Avanguardie Yacht Club (AYC), a one-of-a-kind initiative created to transcend the traditional concept of a yacht club. AYC is a place of the soul before it is a physical space—an exclusive setting designed to bring together sea lovers, style enthusiasts, and beauty seekers, offering experiences built on excellence, tradition, and innovation.
The shared goal is to bring to life a new way of experiencing the sea—where luxury is not just ownership, but experience, culture, and emotion.
A fusion of visions that combines the refined hospitality of Sorrento Luxury, the nautical expertise of Avanguardie Group, and the visionary spirit of AYC, creating an ecosystem designed for true luxury users: sophisticated travelers, passionate yacht owners, and grounded dreamers.
Providing technical support to the entire initiative is Motor Nautica Falco, a company specializing in comprehensive yacht assistance across all sizes and Official Service Partner of the Ferretti Group—a guarantee of technical know-how, safety, and peace of mind for a carefree yachting experience.
This alliance represents the perfect blend of Italian style, Mediterranean heritage, and a contemporary spirit. An ideal bridge between land and sea, between exclusivity and conscious accessibility, between dream and reality.
“Live the excellence, feel the emotion”
At the heart of the Mediterranean, this project aspires to become the symbol of a new Italian luxury—discreet, authentic, and deeply emotional. From the decks of a Sessa Marine yacht to villas overlooking the infinite horizon, from private chauffeur transfers to exclusive events—every detail is designed to tell a story.
A story of beauty, relationships, and experiences.
Because true luxury today isn’t about the superfluous—it’s about what you live. And we’re here to share it.
